Everything research-rigorous teams expect
Not a transcription tool. Not a sentiment analyzer. A synthesis layer that knows what JTBD evidence looks like.
JTBD Framework Import
Import your job statements from Notion, CSV, or paste. GetWhys themes every interview against this set — not generic clusters.
Quote Confidence Scoring
Each surfaced quote gets a confidence score: how strongly it maps to the JTBD job. Filter by threshold for high-signal curation.
Saturation Tracking
Across-session theme coverage graph. Know when you're reaching diminishing returns before you book the next round of interviews.
Speaker Diarization
Automatic speaker separation on multi-participant recordings. Attribute quotes to interviewer vs participant automatically.
Export to Notion / Confluence
One-click export. Quote cards preserve: participant ID, session date, timestamp, JTBD job tag, confidence. No copy-paste reformatting.
Synthesis Audit Trail
Every synthesis run is logged: timestamp, model version, job framework version. Reviewable for research governance.
Multilingual Transcription
Transcribe in 30+ languages. Synthesis and job matching run on translated text — surface insights from global research programs.
Participant Privacy Controls
Auto-anonymization for participant IDs. Configurable PII redaction in transcripts. Retention policies by study.
Framework Versioning
Your JTBD job statements evolve. GetWhys versions each framework change — so you can re-analyze older interviews against updated jobs.
Why JTBD theming is different from clustering
Affinity clustering starts from scratch every session — you get themes that may or may not connect to what your roadmap is actually asking. JTBD theming starts from your existing job statements and asks: what evidence did this interview provide for or against each job? The output is evidence, not a new map to translate.
GetWhys is not a transcription service, a sentiment analyzer, or a general-purpose AI note-taker. It does one thing: score interview utterances against your JTBD framework and surface the quotes with the strongest mapping. If you don't have a JTBD framework yet, the blog is a good place to start. The tool works best when your job statements are already grounded in your product strategy.