User research synthesis

40 minutes of user interviews. The three quotes your roadmap actually needs.

GetWhys themes your interview transcripts against your existing JTBD framework — surfacing the exact quotes your PM will cite in next week's roadmap review, not a generic affinity diagram.

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INTERVIEW RECORDING P-014 · Session 4 · 40:00 ◉ P-014 Participant ◎ Interviewer JTBD MAPPING "I already have our jobs mapped out — I just need the data to tell me which ones matter right now." WHEN I PLAN A Q2 SPRINT 87% P-014 · 32:14 "The affinity cluster my researcher made looked great in Miro. I still don't know how to use it in my PRD." MAKE EVIDENCE CITABLE P-014 · 18:07 "Every sprint I end up re-reading the same five interviews hoping I catch what I missed before." REDUCE RESEARCH DEBT 📅 ROADMAP REVIEW Ready for Thu, Jun 5 3 of 3 ✓ TRANSCRIPT

From recording to roadmap artifact in one pass

Step 1

Upload recording or paste transcript

Zoom, Loom, Grain, or raw audio. GetWhys auto-transcribes with speaker diarization.

Step 2

Map to your JTBD framework

Import your existing job statements. GetWhys themes every segment — not a blank affinity diagram.

Step 3

Get the three quotes that matter

Surfaced by relevance to your active roadmap items. Attribution kept. Confidence shown. Export ready.

Why GetWhys is different

Themed against your framework, not a blank canvas

Generic AI synthesis

  • Generates new affinity clusters from scratch
  • Requires you to map clusters to your roadmap
  • No connection to your existing JTBD jobs
  • Output changes every session

GetWhys

  • Themes against your imported JTBD statements
  • Surfaces quotes pre-mapped to your active jobs
  • Consistent attribution you can cite in review
  • Saturation indicator: when to stop interviewing
Product output

The quote card your PM actually cites

A GetWhys quote card artifact showing an anonymized participant quote, JTBD job tag, confidence badge, and timestamp attribution — ready to paste into a roadmap review doc
Who uses GetWhys

Built for the research-to-roadmap handoff

Product Managers

Stop hunting through 40-minute recordings for the quote you half-remembered

GetWhys pre-surfaces quotes aligned to your active JTBD jobs. Each quote comes with participant ID, timestamp, and job tag — ready to paste into your roadmap review doc with full attribution.

For PMs

UX Researchers

Know when you've reached saturation — and prove it to stakeholders

GetWhys tracks theme coverage across sessions. Show the point of diminishing returns. Portfolio of evidence, not just vibes.

For researchers

Works with your existing research stack

Zoom Loom Grain Notion Confluence Jira Dovetail
What teams say

From the people doing the work

I used to spend two hours after every user interview session extracting the relevant bits into Notion. GetWhys does it in four minutes and the JTBD mapping is actually correct.

Mia Tanaka, Senior Product Manager

Mia Tanaka

Senior Product Manager · B2B analytics platform

The saturation indicator alone is worth it. I can now tell stakeholders with confidence we've heard enough — here's the evidence — rather than 'I think we're done'.

Remi Osei, UX Research Lead

Remi Osei

UX Research Lead · Enterprise software company

Simple pricing. No interview caps.

3 interviews free. No credit card required.

Researcher

$49/mo

Team

$149/mo

See full pricing

Your next roadmap review is Thursday.

Start today — upload your first recording free.

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