Research Craft
Practical writing on interview synthesis, JTBD methodology, saturation evidence, and how product teams turn raw research into roadmap decisions — without the affinity diagram detour.
The Research Ops Bottleneck Everyone Ignores: Synthesis
Research teams optimize for recruiting, scheduling, and note-taking. Almost nobody has an operations layer for synthesis — the step between raw interview data and a product decision.
Quote Attribution in User Research: A Field Guide to Responsible Anonymization
Participant privacy and research transparency are in tension: the more you anonymize, the less a PM can contextualize the quote.
Interview Saturation: How to Know When to Stop — And Prove It to Your Stakeholders
The hardest question in qualitative research is: when have we heard enough? Intuition-based saturation is the norm, but it fails under scrutiny.
How to Cite User Research in a Roadmap Review (Without Saying 'Users Said')
The weakest thing a PM can say in a roadmap review is "users said they want this." The strongest is a quote with a participant ID, a timestamp, and a job it maps to.
How to Use Your JTBD Framework as a Synthesis Lens, Not Just a Strategy Document
Most product teams have a jobs-to-be-done framework sitting in Notion, used for strategy conversations and mostly ignored during user interviews.
Why Affinity Diagrams Fail Product Managers (And What to Do Instead)
Affinity diagrams feel productive. You end a synthesis session with clean clusters, vivid post-it colors, a wall that looks like analysis happened. But ask the PM two days later what the clusters mean for the roadmap.